About the Organization
Hybrid Designs PLC, widely recognized through its flagship brand RIDE, stands as the preeminent pioneer in Ethiopia’s digital transformation journey. Founded over 11 years ago by the visionary entrepreneur Samrawit Fikru, the company has evolved from a bold idea into the largest and most trusted taxi booking platform in Ethiopia and Djibouti. The organization was born out of a mission to solve complex urban mobility challenges through localized, high-tech solutions, effectively bridging the gap between traditional transportation and modern digital convenience.
The core vision of Hybrid Designs is to empower the community by creating seamless connections through technology. By fostering a culture of relentless innovation, the company has not only revolutionized how people move but has also set a benchmark for Ethiopian startups on the global stage. RIDE’s presence in Addis Ababa and its expansion into international markets like Djibouti demonstrate a commitment to excellence and a forward-thinking approach that prioritizes user safety, reliability, and economic empowerment for thousands of partner drivers.
At the heart of RIDE’s success is a commitment to social impact and economic modernization. The company prides itself on being a homegrown brand that understands the unique pulse of the Ethiopian market. By continuously updating its infrastructure and launching new online platforms for on-demand services, Hybrid Designs ensures it remains at the cutting edge of the IT sector. The workplace culture is characterized by agility, professional integrity, and a deep-seated belief in the power of technology to improve daily life.
Hybrid Designs PLC is a champion of diversity and equal opportunity. The organization believes that a variety of perspectives drives innovation and better serves a diverse customer base. We are dedicated to creating an inclusive environment where every employee feels valued and empowered to reach their full potential, regardless of their background. Our recruitment processes are designed to be fair, transparent, and accessible to all qualified individuals.
In line with our commitment to social equity, we specifically and strongly encourage women and individuals from underrepresented groups to apply for these positions. As a company founded and led by a prominent female tech leader, we recognize the immense value that gender diversity brings to the technology and service sectors. We are dedicated to providing a supportive professional space where women can thrive, lead, and contribute to the future of Ethiopia’s digital economy.
Job Description and Strategic Impact
The Junior Booking Agent and Junior PR & Communications Officer roles are vital components of RIDE’s strategic roadmap for 2026. As the company launches new online platforms to enable travelers to hail services on demand, these positions represent the frontline of our operational and reputational growth. These are not merely administrative roles; they are high-impact positions where team members act as the primary ambassadors of the RIDE brand, ensuring that our technological promises translate into exceptional real-world experiences.
The strategic importance of the Junior Booking Agent cannot be overstated. As the first point of contact for many users, these individuals hold the key to customer retention and brand loyalty. By managing the flow of transportation requests with precision and empathy, they maintain the heartbeat of the city’s mobility. Their efficiency directly impacts the livelihood of drivers and the punctuality of passengers, making them essential architects of the platform’s daily success.
For the Junior PR & Communications Officer, the impact is centered on narrative and influence. In an era where corporate transparency and community engagement are paramount, this role helps shape how millions of people perceive RIDE. By documenting social impact stories, managing media relations, and coordinating internal communications, the officer ensures that the company’s mission is clearly understood by stakeholders, partners, and the public alike.
Career development at Hybrid Designs is a dynamic journey. Employees are not confined to their initial roles; the company actively encourages cross-functional learning and internal promotion. A Junior Booking Agent can evolve into a team lead or operational strategist, while a PR Officer can grow into a brand manager or communications director. We provide a fast-paced environment where problem-solving and initiative are rewarded with increased responsibility and professional mentorship.
Daily life at Hybrid Designs involves working with cutting-edge data entry systems, sophisticated communication tools, and a collaborative team of experts. Every task, from answering a booking request to drafting a press release, contributes to a larger goal of national technological sovereignty. Working here means being part of a legacy that continues to redefine what is possible in the Ethiopian IT landscape, offering a unique blend of professional challenge and personal fulfillment.
Job Positions and Requirements
Junior Booking Agent – Call Center
Educational Qualification: Diploma or Degree in Customer Service, Business Administration, Marketing, Tourism, Hotel Management, or relevant fields.
Work Experience: Entry-level / Junior (Must be ready to start immediately).
Job Location: Addis Ababa (Specifically residing around Denbel, Hayahulet, Megenagna, 24 Kebele, Wello Sefer, Agona, Kera, Gofa, Addis Gebeya, Mexico, Lideta, Shola, Ferencay, Lamberet, or Bole).
Salary: Negotiable/Per Scale
No. Required: Multiple
Junior PR & Communications Officer
Educational Qualification: Bachelor’s degree in Communications, Journalism, Public Relations, or related field.
Work Experience: 1–2 years of relevant experience (including internships) in corporate, nonprofit, or agency settings.
Job Location: Addis Ababa
Salary: Negotiable/Per Scale
No. Required: 1
Employment Type and Compensation
The positions offered are for full-time, permanent employment, providing long-term career stability within Ethiopia’s leading tech firm. Hybrid Designs PLC is committed to providing a secure professional environment where employees can focus on growth and innovation. Permanent status comes with the expectation of high performance and a shared commitment to the company’s long-term objectives.
The compensation package is designed to be competitive and growth-oriented, reflecting the importance of these roles to our 2026 expansion goals. Beyond the base salary, employees benefit from being part of a high-profile organization that offers significant networking opportunities and professional exposure. We believe in rewarding talent and dedication, ensuring that our team members feel motivated to contribute their best work every day.
How to Apply
The application process at Hybrid Designs PLC is designed to be straightforward and efficient. We prioritize the skills and potential of our candidates above all else. During the initial application phase, scanned copies of educational certificates, recommendation letters, or other physical attachments are NOT required. We encourage you to focus on providing accurate information through the specified digital channels.
Original documents and academic credentials will be required only for physical verification if you are invited for an in-person interview. This approach reduces the burden on applicants and allows our recruitment team to focus on the core qualifications and suitability of each candidate. Please ensure that the information provided in your resume or application form is truthful and verifiable.
Due to the high volume of applications we receive for positions at RIDE, please be advised that only shortlisted candidates will be contacted. If you do not hear from us within two weeks after the application deadline, please consider your application unsuccessful at this time. We appreciate the time and effort every applicant invests in seeking a career with us.
Following the application deadline, our HR team will conduct a thorough review of all submissions. Shortlisted candidates for the Booking Agent role will undergo a typing speed and computer proficiency test, while PR candidates will be evaluated based on their writing portfolios and communication skills. The final selection will be based on a combination of technical merit and alignment with our corporate values.
Interested candidates should submit their application via the Google Form for Position 1 or via Email for Position 2 as the primary channel. Ensure that you follow the specific instructions for each role to guarantee that your application is routed to the correct department for review.
Application Deadline
May 28, 2026
Official Application Link / Contact
Position 1 (Junior Booking Agent): Apply link
Position 2 (Junior PR & Communications Officer): hermela.g@hybriddesignsplc.com (Subject: Junior PR & Communication Officer)