About the Organization

Habesha Breweries represents more than just a beverage company; we are an institution dedicated to crafting unforgettable experiences for our consumers. Our organization has built a profound legacy within the Ethiopian beer industry by consistently delivering products that resonate with true character and identity. Our flagship Habesha Beer is celebrated nationwide for its distinctive golden hue, rich aroma, and remarkably smooth finish.

We are currently growing at an unprecedented pace, fueled by an ever-expanding team of professionals who are highly passionate about the brewing sector. This rapid expansion is a testament to our quality, our strategic vision, and the deep connection we have forged with our loyal customer base. We view our workforce not just as employees, but as members of a great, supportive family.

Our contribution to the industry extends beyond exceptional brewing processes. We are deeply committed to elevating the standards of beverage distribution, marketing, and customer engagement across the nation. By continuously innovating and expanding our operational footprint, we actively contribute to local economic growth and community empowerment.

At the core of our organizational ethos is a steadfast commitment to diversity, equity, and inclusion. We believe that the best ideas and the most robust growth stem from a workforce that brings varied perspectives, backgrounds, and experiences to the table. Our culture is designed to nurture talent equitably, ensuring that every team member feels valued and empowered to reach their full potential.

In alignment with these core values, we strongly encourage women, individuals from underrepresented groups, and diverse professionals to apply for this role. We are dedicated to creating a balanced and inclusive work environment where diverse voices are not only heard but are essential to driving our future success.

Job Description and Strategic Impact

The Sales Promoter role is a cornerstone of our commercial strategy and market expansion efforts. As the direct link between Habesha Breweries and the market, individuals in this position carry the critical responsibility of representing our brand's excellence on the front lines. Your daily efforts will directly influence consumer choices and shape the broader market perception of our premium products.

It is important to note that the employment contract for this specific role is not directly with Habesha Breweries. This is a junior sales position managed by a dedicated third-party partner. However, it functions as an essential internal talent hub. Excelling in this role acts as a direct springboard, opening up significant opportunities to transition into larger, direct sales and management roles within our core organization.

A typical day in the life of a Sales Promoter involves dynamic, high-energy interactions across various territories. You will be actively engaged in creating new sales pipelines while nurturing existing customer accounts. Achieving daily sales volume targets is just the baseline; the true impact comes from acting as a strategic consultant to outlet owners and maximizing our volume share in competitive spaces.

Your strategic impact will also be realized through the meticulous execution of approved market promotions. You will be tasked with identifying potentially strategic outlets, establishing our presence, and ensuring that our brand stands out. By communicating product benefits and features professionally to consumers, you turn casual buyers into loyal brand advocates.

Ultimately, this position is intentionally designed as a career development pathway. We provide the platform, the product, and the market structure; you provide the drive and interpersonal skills. Success in this territory-based role equips you with the foundational industry knowledge and relationship-management skills necessary for a thriving, long-term career in commercial sales.

Job Positions and Requirements

To effectively champion the Habesha brand, candidates must possess a proactive mindset and a natural affinity for commercial engagement. We are looking for individuals who thrive in fast-paced environments and possess the resilience needed to consistently meet and exceed regional sales targets.

A primary responsibility of this role involves creating substantial sales volume from both established partners and entirely new customer bases. You will be evaluated on your ability to achieve these daily sales targets within your assigned territory, requiring excellent time management and strategic route planning.

Building sound, long-lasting customer relationships is another critical facet of the position. You will interact daily with outlet owners, managers, and staff, acting as a reliable partner who understands their business needs and helps them succeed through the optimal placement of our products.

Execution of approved promotional activities requires keen attention to detail and an energetic approach. You will bring marketing campaigns to life at the point of consumption, ensuring that all branding materials are deployed correctly and effectively capture consumer interest.

Professionals in this role must also communicate with consumers exceptionally well. You will act as a brand ambassador, engaging with the public to expertly forward our product features, brewing quality, and unique market identity, thereby driving immediate sales and brand loyalty.

Continuous follow-up regarding product availability is absolutely essential. You will monitor all registered outlets within the sales system to guarantee that Habesha Beer is consistently in stock, visible, and ready for consumer purchase, preventing any out-of-stock scenarios.

Proactivity in opening new accounts is a key performance indicator. You will be expected to continuously scout your territory for newly opened or untapped points of consumption, ensuring that our products are introduced and integrated into their inventory as quickly as possible.

You will also be entrusted with monitoring and ensuring adequate stock levels across all key and strategic outlets. This requires analytical thinking and good forecasting skills to anticipate demand spikes and coordinate effectively with distribution channels.

Furthermore, ensuring the proper management of the Company’s refrigeration assets is a vital operational duty. You will monitor the condition of Habesha-branded fridges in the field and report in a timely manner if any maintenance or repair is required to protect our brand image and product quality.

Below are the specific requirements for this exciting opportunity:

1. Sales Promoter – All Regions

Educational Qualification: BA degree in any field.

Work Experience: Preferably 1 year experience in sales.

Job Location: Addis Ababa – All regions.

Salary: Negotiable/Per Scale.

No. Required: Multiple positions available.

Employment Type and Compensation

The nature of this employment offers a stable and structured entry point into the highly competitive beverage industry. Although managed through a trusted third-party partner, this contract provides reliable work and clear operational expectations, giving you a secure foundation from which to build your professional credentials.

The compensation package is designed to be competitive and reflective of the local market scale for junior commercial roles. While the base salary is negotiable or set per standard scale, it is structured to reward consistency, dedication, and successful territory management.

Beyond the baseline compensation, this role offers the invaluable benefit of high-level industry exposure. You will gain hands-on experience with modern sales tracking systems, territory mapping, and professional customer relationship management protocols that are highly sought after in the corporate world.

We believe in recognizing hard work and strategic success. High-performing Sales Promoters who consistently meet their volume targets and maintain excellent outlet relationships will find themselves well-positioned for future financial and professional advancements within the broader Habesha network.

This growth-oriented culture ensures that your time as a Sales Promoter is an investment in your future. The skills acquired, the professional network built, and the sales milestones achieved here will serve as a permanent enhancement to your professional resume and earning potential.

How to Apply

The application process for this position has been streamlined to ensure maximum accessibility and fairness for all candidates. We value your time and have structured our initial screening to be as straightforward and efficient as possible.

Please be advised that scanned certificates, university transcripts, recommendation letters, or any other heavy digital attachments are absolutely NOT required during this initial application phase. We want you to focus purely on submitting your core details without the administrative burden of digitizing documents.

We maintain a strict recruitment policy where original educational documents and official employment paperwork will only be requested for physical verification during the later interview stages. If you progress to that phase, our human resources team will guide you on exactly what to bring.

Due to the anticipated high volume of applications for this exciting role, please note that only shortlisted candidates will be contacted for the next phases of the recruitment process. We appreciate every application, but we can only reach out to those whose profiles most closely match the territorial requirements.

Interested candidates should submit their application via the Online Link provided below as the primary and sole channel for consideration. Please ensure you fill out the digital form completely and accurately before the specified deadline to secure your chance at this opportunity.

Application Deadline

May 16, 2026

Official Application Link / Contact

https://forms.gle/TMmLShQREr1UEjHP8