About the Organization
Habesha Breweries stands as one of the most dynamic and rapidly expanding players in the Ethiopian beverage industry. Known for crafting high-quality products that resonate with national identity, the company has built a reputation for excellence, from its brewing process to its market presence. We are more than just a brewery; we are a family of passionate professionals dedicated to creating experiences that celebrate true character and community.
Our flagship Habesha Beer is celebrated for its golden hue, rich aroma, and remarkably smooth finish, qualities that mirror the dedication and craftsmanship of our workforce. We take immense pride in our heritage and our contribution to the local economy, consistently setting benchmarks for quality in the beer industry. Our mission is to continue growing while staying deeply rooted in the values of authenticity and excellence.
At Habesha Breweries, we believe that our people are our most valuable asset. We foster a culture of inclusivity and teamwork, where diverse perspectives are welcomed and innovation is encouraged at every level. We provide a workplace that is fast-paced, high-energy, and focused on shared success, ensuring that every member of the “Great Family” has the support they need to reach their full potential.
Our commitment to diversity, equity, and inclusion is central to our operational strategy. We understand that a variety of backgrounds and experiences strengthens our ability to connect with our consumers across all regions. We strive to maintain a professional environment where merit is rewarded and every individual is given an equal opportunity to contribute to the brand’s legacy.
In alignment with our values of progress and equality, Habesha Breweries explicitly encourages women and individuals from underrepresented groups to apply for these positions. We are dedicated to building a workforce that reflects the vibrant diversity of our society and believe that an inclusive team is essential for our continued success in an ever-growing market.
Job Description and Strategic Impact
The role of Sales Promoter is strategically vital to the continued expansion of Habesha Breweries across the country. As the primary point of contact between our brand and our retailers, you serve as the face of the company in the market. Your ability to build relationships and drive volume is what ensures that our products remain the preferred choice for consumers in every region.
In this position, your strategic impact is felt through the direct growth of our market share. You will be responsible for creating sales from both existing and new customers, ensuring that our products are prominently featured and readily available. This role is a junior sales position managed by a third party, serving as a high-potential talent hub that opens doors for future advancement within our larger organization.
A “day-in-the-life” of a Sales Promoter involves a proactive approach to market management. From monitoring stock levels at key outlets to executing approved promotions, you will be on the front lines of our sales strategy. You will communicate our product benefits to consumers and forward feedback to the team, ensuring that our marketing efforts remain aligned with customer needs.
This role offers exceptional career development opportunities for those looking to build a career in professional sales and marketing. You will gain hands-on experience in account management, inventory control, and retail psychology. For high-performing individuals, this position serves as a stepping stone to more senior sales and leadership roles within the brewery’s ecosystem.
By ensuring the proper management of the company’s equipment, such as fridges, and maintaining excellent supplier relations, you protect the brand’s assets and its reputation. Your dedication to excellence at the distribution level is what enables Habesha Breweries to reach its ambitious growth targets and continue its legacy as a market leader.
Job Positions and Requirements
Sales Promoter
Educational Qualification: BA degree in any field.
Work Experience: Preferably 1 year of experience in sales; however, fresh graduates with a passion for the industry are encouraged to apply.
Job Location: Addis Ababa – All regions
Salary: Negotiable/Per Scale
No. Required: Not Specified
Employment Type and Compensation
This position offers a unique entry point into the beverage industry through a long-term, third-party management contract. While the contract is managed by an external talent hub, the role provides the stability and growth trajectory associated with a top-tier brand. We offer a professional environment where your performance is tracked and recognized as part of our strategic talent pipeline.
The compensation package is competitive and designed to reward high-performing sales professionals. Beyond the base salary, the role offers the potential for growth-oriented incentives that align with sales volume targets and performance metrics. We believe in providing our team members with the tools and motivation necessary to achieve their professional and financial goals.
Employees in this role also benefit from working within a structured sales system, gaining exposure to modern retail and distribution strategies. The experience gained here is invaluable, providing a strong foundation for a long-term career in the Ethiopian corporate landscape. We are committed to fostering a culture where hard work leads to real career progression.
How to Apply
Interested applicants for the Sales Promoter position at Habesha Breweries should follow the official application process designed to identify the most motivated candidates. We aim to keep our initial screening process as simple and efficient as possible for all applicants.
Please be aware that scanned certificates or academic attachments are NOT required during this initial application phase. We prioritize your professional summary and your responses to the application form to determine your suitability for the role. This approach ensures that your application is processed quickly and without technical delays.
Original documents, including degrees and certifications, will only be required for physical verification during the interview stage. This allows us to focus on your potential and experience first, while maintaining the necessary verification standards later in the recruitment cycle.
Only shortlisted candidates who meet our requirements will be contacted for the next steps in the selection process. If you are not contacted within a reasonable period after the deadline, please assume your application has not been successful at this time.
Interested candidates should submit their application by following the specific Google Form link: https://forms.gle/TMmLShQrER1UEJHP8 as the primary and official application channel.
Application Deadline
May 16, 2026