About the Organization:
Safaricom Ethiopia is a purpose-driven technology company at the forefront of Ethiopia’s digital transformation. In less than four years, it has reached over 10 million customers, covering 55% of the population, and provides innovative digital connectivity and financial services. The company is widely recognized for its bold vision, trusted partnerships, and industry-leading solutions.
The organization’s values—customer obsession, innovation, integrity, and collaboration—create a dynamic, inclusive, and empowering workplace. Safaricom Ethiopia has earned the Top Employer Award for two consecutive years, reflecting its commitment to employee growth, mentorship, and an inclusive environment. Women and underrepresented groups are strongly encouraged to apply, as the company prioritizes diversity and equal opportunity.
Job Description:
The Regional Acquisition Manager plays a pivotal role in driving customer acquisition and revenue growth. Reporting to the Regional Sales Manager, this role focuses on acquiring new individual and SME customers, expanding market share, and ensuring seamless sales operations within the assigned region.
Key responsibilities include:
- Developing and executing sales plans and strategies to achieve acquisition targets.
- Identifying potential customers through cold-calling, networking events, online platforms, and referrals.
- Building and maintaining strong relationships with prospects and customers to drive successful outcomes.
- Monitoring industry trends, market conditions, and competitor activities to maintain a competitive edge.
- Providing regular reports and updates on sales performance, customer acquisition, and market insights to management.
- Collaborating with marketing, product management, and customer support teams to enhance the customer experience.
- Mentoring and guiding a team of sales representatives to improve their performance.
- Evaluating and optimizing the effectiveness of sales strategies and initiatives.
- Communicating updates about new products, offers, and campaigns to the sales team, Trade Development Representatives (TDRs), and Business Associates (BAs).
- Overseeing revenue growth and acquisition of SMEs and SoHos within the territory through partner channels.
- Defining, developing, and executing plans to acquire and retain SMEs and SoHos, reduce customer churn, and ensure seamless end-to-end service delivery.
Key Performance Indicators:
- Daily active agents per site and agent productivity.
- Revenue Generation Efficiency (RGE).
- SME acquisition metrics: Mobile Voice & Data, Fixed Broadband connections.
- Enterprise and partner Net Promoter Score (NPS).
- Revenue achievement and product penetration.
- Maintaining customer churn below 2%.
Core Competencies, Knowledge, and Experience:
Business Competencies:
- Creativity and Innovation: Ability to generate unique approaches for acquiring customers and driving sales.
- Business Know-How: Strong understanding of market dynamics, industry trends, competition, and customer needs.
- Working with Change: Flexibility and adaptability in a fast-paced environment.
- Project and Programme Management: Ability to plan, execute, and monitor acquisition campaigns efficiently within scope, budget, and timelines.
Functional Competencies:
- Excellent interpersonal and communication skills.
- Strong negotiation and persuasion capabilities.
- Ability to work independently and collaboratively in a dynamic environment.
- Proven experience in sales and customer acquisition, ideally in the telecommunications sector.
- Self-motivated, goal-oriented, and proactive.
Educational Qualification:
- Desired: Bachelor’s degree in Business Administration, Marketing, or a related field.
- Optional: Professional certification in Sales or Marketing is an advantage.
Work Experience:
- Previous experience in customer acquisition or sales roles, preferably in telecom.
- Proficiency in using sales tools to track and manage customer interactions.
Financial Responsibility:
- Responsible for achieving sales targets and contributing to regional revenue growth.
- May manage acquisition budgets and assist in pricing strategies to maximize profitability.
Direct Reports:
- Trade Acquisition Representatives.
Job Location:
Oromia, Ethiopia
Employment Type and Salary:
- Full-time position.
- Competitive salary and benefits package aligned with industry standards.
Professional Growth Opportunities:
- The role offers extensive opportunities for professional development in sales leadership, strategic market expansion, and team management.
- Exposure to cross-functional collaboration enhances expertise in sales strategy, partner management, and customer acquisition.
- Employees gain experience in driving revenue growth, mentoring sales teams, and implementing innovative acquisition strategies.
Encouragement for Diversity:
Safaricom Ethiopia actively encourages applications from women and underrepresented groups. The organization fosters an inclusive environment where all employees can grow professionally and contribute meaningfully to the company’s mission of digital transformation.
How to Apply:
Interested candidates should create or update their candidate profile on the Safaricom Ethiopia recruitment portal and submit their application via the following link:
Apply Here
- Attach your resume; no scanned certificates or additional documents are required.
- Only shortlisted candidates will be contacted.
- Application Deadline: March 25, 2026.
Impact and Career Development:
By joining as a Regional Acquisition Manager, you will play a critical role in expanding Safaricom Ethiopia’s customer base and driving revenue growth. Your work will directly influence market penetration, customer satisfaction, and operational efficiency. This position provides a platform to develop leadership skills, implement strategic sales initiatives, and make a meaningful impact in Ethiopia’s rapidly evolving telecommunications sector.